Table of Contents
Introduction
Adidas has teamed up with Nice Kicks for an exciting new collaboration that pays tribute to one of the most memorable console rivalries in gaming history. This limited-edition release features two pairs of Adidas Rivalry Low sneakers, celebrating the epic battle between the Sega Genesis and the Super Nintendo Entertainment System (SNES).
The Rivalry Series: A Sneaker Tribute
Overview
The “Rivalry Series” from Adidas uses the classic Rivalry model, which was originally released in 1986. Initially designed for basketball, this model has become popular in casual fashion. The new collaboration with Nice Kicks, launching on August 16, draws inspiration from the legendary console competition of the 16-bit era.
Sneaker Details
The collection includes two distinct pairs of sneakers:
| Model | Colorway | Description | Price |
|---|---|---|---|
| Rivalry Low Core Black | Sega Genesis Look | Honors the black console with a design reflecting the Sega Genesis, celebrating its iconic status. | $130 |
| Rivalry Low White Tint | SNES Look | Features a color scheme reminiscent of the SNES, paying tribute to the legendary console. | $130 |
Design Inspiration
Bryan Tang, the product lead and designer for Nice Kicks, shared insights into the design process. The sneakers are inspired by the nostalgia of the late 80s and early 90s gaming scene. Tang explained that the designs incorporate elements of gaming and hip-hop culture, reflecting the aesthetics of old game covers and worn-out graphics.
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Special Features
- Nice Kicks Branding: Each sneaker features the Nice Kicks brand in a style matching the console’s typeface.
- Rivalry Series Label: The left tongue tag of each sneaker displays the “Rivalry Series” logo.
The SNES pair captures the sun-bleached look of the American NTSC-U console, while the Genesis sneakers highlight the distinctive red stripes of the Sega console.
Market Context
This isn’t the first time gaming consoles have influenced sneaker designs. Previous collaborations include:
- Lavair’s Mega Drive Shoes (2021): Priced at $275, they offered a sportier profile and vibrant colors.
- Nike x Nintendo Air Max (2019): Featuring N64-inspired designs, these shoes were priced around $160.
Other notable collaborations in the gaming and sneaker world include:
- Assassin’s Creed Valhalla x Reebok (2020): Featured three distinct designs.
- Atari x Cariuma: Celebrated Atari’s 50th anniversary.
- Nintendo x Vans (2016): Famous for its Duck Hunt-themed sneakers.
Conclusion
The Adidas and Nice Kicks “Rivalry Series” is a must-have for both sneaker enthusiasts and gaming fans. With its unique design inspired by the Sega Genesis and SNES, this collection offers a stylish nod to a pivotal era in gaming history. The sneakers will be available for purchase starting August 16 at Shop Nice Kicks.
This article provides a simple and easy-to-understand overview of the new Adidas x Nice Kicks collaboration, celebrating iconic gaming consoles through limited-edition sneakers.
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